The Art of Great Content


This is a 60-minute webinar event. It will consist of a 45-minute presentation and 15 minutes of Q&A. If you are unable to attend the live webinar, a recording will be available to registrants -- but only to registrants!


  • How to create quality content
  • The benefits of integrating brand influencers in your campaign
  • The importance of building and nurturing your community
  • Best practices from the most successful companies on social media
Social Media Webinar


In this 60-minute webinar, Global Head of Presales Fedor Filimonov will highlight the latest trends in how the most successful brands from various industries and regions are driving engagement with their communities on social channels.

Thanks to monitoring 10 million social media profiles on a daily basis, Socialbakers has a unique opportunity to analyze and identify common patterns in communication, shared by top performing companies on social media. For this webinar, we adapted these success factors into a STEPPS model created by Jonah Berger, a professor at the Wharton School of the University of Pennsylvania, best-selling author and expert on word of mouth and viral marketing. Each part of the STEPPS model will be illustrated by a case study from a top-performing brand on social media.

After attending this webinar, you will walk away with a complete understanding of how STEPPS model can be applied to your social media marketing strategy to drive engagement with your community and how you can use this framework to fuel brainstorming sessions & evaluate success likelihood of your content ideas & campaigns even before launching them live.

About The Host

Fedor Filimonov is the Global Head of Presales at Socialbakers. He is responsible for advising strategic clients on their social media strategy and digital transformation journeys through the integration of social media data across discipline and departments. Fedor has delivered workshops for companies as diverse as SABMiller Europe, Philips, Avon, Weleda, Beiersdorf and others.

Working for & Loved by 2 700+ Clients